Less than 2% of all women owned or woman majority owned businesses get to 1 million in revenue according to the American Express State of the Women Owned Business report. Less than 2%! That’s unbelievable and Power HER Financial$ is committed to elevating us to that place. 

Power HER Financial$ was founded by Tricia M. Taitt, Principal of The Art of Money Matters, an outsourced CFO firm and Treasurer of the National Association of Women Business Owners NYC (NAWBO NYC). She is a Wharton undergrad, Duke MBA, and former Wall Street Professional who has spent the past 10 years helping CEO’s improve their profitability, cashflow, and operations in preparation for growth and for sale. 

Through many conversations with women business owners in and out of NAWBO NYC, Tricia noticed that many women had a different relationship with and talked about their financials in a different way compared to male counterparts. Some loved reading the story behind their numbers and learning about their business performance and potential.  But others retreated, weren’t willing to take risks to grow and held limiting beliefs around asking for their worth. As women committed to using her gifts and talents to be of service, Tricia envisioned creating a platform and programming for women entrepreneurs to turn managing the financials from a task to a source of empowerment for growth.

Our mission is to educate, engage, and empower women entrepreneurs and executives about their financials so we grow to $1 million and beyond.